Optinmonster Review:

Best Lead Optin Software 😍


4.5 out of 5

Save 20% Use Coupon: VIP20OFF

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  1. Easy to setup
  2. Integrates with any website
  3. Many more templates have been added
  4. Integrates with most email marketing tools. You can use Zapier if yours isn’t listed. 
  5. Many pricing options
  6. Great at converting site traffic to leads
  1. Builder can be buggy at times, but usually get’s fixed quickly.
  2.  More advanced display logic can be frustrating to get working. If you have issues make sure to reach out to their support.
  3. Getting the Analytics to work can be tricky sometimes.

What is OptinMonster? OptinMonster is a software platform that helps website owners convert more site visitors into leads and sales. They’ve been leading the pack for several years and for good reason.

I’ve been using OptinMonster since they first launched. I was one of the lucky few that got lifetime unlimited access for a one time purchase price! I’m glad I did, because I use OptinMonster for almost every project. It’s one of my core tools to help me get better conversions for my clients and personal website projects.

I’ve been able to generate thousands of leads and millions in sales with just this tool. If you want more conversions on your website I highly recommend OptinMonster.

Why You Should Trust Me

Hey! Incase you missed it my name is Lyman and I’m a full time Digital Strategist. I’ve been doing online marketing full time for over 9 years. I’ve used hundreds of tools over the years. I know what to look for when it comes to digital marketing software.

How Research was Conducted

All the marketing tools I review are purchased and fully tested by me. In the case of OptinMonster, I purchased their product when they first launched. I’ve been a big fan ever since and it’s the only Popup tool I use or recommend.

Who is OptinMonster For?

OptinMonster targets site publishers, eCommerce store owners, marketing agencies, and B2B. In my opinion it’s perfect for anyone who needs to get more leads from their website or landing pages. You can integrate OptinMonster on pretty much any website.

Account Portal Overview

Signing up and getting your first optin box setup can be done in just a few minutes. The admin portal is clean which makes navigating your account easy. The first thing you’ll see is your campaigns and some quick performance stats for each one. Here’s a quick run through of what your account will look like.

Your account will be broken into 6 core tabs:

  • Account - This is where you can update your account/profile information.
  • Integrations - This is where you can setup integrations with your email service provider.
  • Sites - This is where you manage all the sites you plan to use OptinMonster on.
  • API - Here you can create or access your API Key(s).
  • Billing - Access your invoices from this section of your account.
  • Sub-Accounts - Here you can add new users with different roles to your account.

Ease of Use

OptinMonster is a fairly straight forward optin solution. Ever since they’ve upgraded their optin builder, I’ve become an even bigger fan. This makes creating unique Optins fun and easy.

You just select the type of Optin you want to make, pick a template, style it, choose where you want to show it and you’re good to go!


Many Optin Types

OptinMonster has 5 different optin types to choose from. Popups, Fullscreen Popups, Slid-ins, Floating box, and Inline.

Many Templates

OptinMonster comes packed with a healthy amount of optin templates to choose from. This makes creating new optins a breeze.

Drag-n-Drop Builder

OptinMonster recently really stepped up their game and made a

A/B Split Tests

OptinMonster allows you to easily split test your Optins to make sure you get maximum conversions.

Optin Triggers

OptinMonster is more than just an exit-intent solution for your website. They give you a plethora of trigger options including scroll triggers, Inactivity triggers, timed triggers, date triggers, and exit-intent triggers.

Advanced Targeting

OptinMonster gives you the ability to use precision targeting. This lets you customize the optins certain site visitors see based on their behavior. You can target them by referrer, pages they visit, returning visitors, cookies and geo-location.

Simple Analytics

Instapage has their own built in analytics. It allows you to see how well your pages convert at a glance. You can break down your performance by organic vs paid traffic channels. If you need further attribution reporting capabilities, make sure you setup Google Analytics from the get go.

Many Integrations

Instapages has all their core integrations on a single page in your account dashboard. Simply select the integration you need and follow the instructions to get started. It’s really straight forward. If you don’t see an integration you need, you can utilize Zapier to connect to your marketing platform.


As of writing this OptinMonster only offers annual plans, but it’s 20% less than if you were to pay Month to month. If you use this coupon code: VIP20OFF you can save another 20%

I recommend going with the Pro or Growth plan to ensure you get the full OptinMonster experience. 

  • Lightbox Popups
  • Page Level Targeting
  • List Segmentation
  • Subscriber Recognition
  • Success Messages
  • Basic Integrations
  • Branding Required
  • 5,000 Pageviews
  • 1 Site
  • 3 Campaigns

Everything in Basic, and:

  • Floating Bars
  • Inline Forms
  • Content Locking
  • Integrated A/B Testing
  • Advanced Integrations
  • Inactivity Sensor
  • Device Targeting
  • MonsterEffects
  • MonsterSounds
  • Unlimited Campaigns
  • 15,000 Pageviews
  • 2 Sites

Everything in Plus, and:

  • Exit Intent Technology
  • MonsterLinks
  • Fullscreen Overlays
  • Slide-in Scroll Boxes
  • Pro Integrations
  • Yes/No Forms
  • Countdown Timers
  • Campaign Scheduling
  • UTM Targeting
  • Referrer Detection
  • Smart Tags
  • Cart & Form Abandonment
  • Remove Branding
  • 2 Sub-Accounts
  • Priority Support
  • 50,000 Pageviews
  • 3 Sites

Everything in Pro, and:

  • OnSite Retargeting
  • Follow-up Campaigns
  • Real-Time Personalization
  • Geolocation Targeting
  • Success Scripts
  • Adblock Detection
  • Behavior Automation
  • Custom Branding
  • Activity Logging
  • Advanced Reporting
  • Unlimited Sub-Accounts
  • 250,000 Pageviews
  • 5 Sites

14-Day Money Back Guarantee

You are fully protected by their 100% No-Risk Double-Guarantee. If you don’t like OptinMonster over the next 14 days, They will refund 100% of your purchase. No questions asked.


If you have a website that gets a steady flow of traffic and want more leads then OptinMonster is the fastest and easiest way to make that happen. I’ve been a long time customer of OptinMonster and I highly recommend you try it out for your business or website. 


My Results to Date

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Leads Generated with Optin Monster
Verified Reviewer
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OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started.